CEO of Carthook, a popular Shopify plugin that provides ability for store to offer upsells in checkout, has before starting this company ran an online store business for which he famously said “If I was starting my online store again, I would insist with my partners that we sell everything as a subscription”. Subscriptions provide…
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Price vs. Value
Every day I go on some online marketplace where I bid on projects. This is one my marketing activities that complements my reaching out to prospects directly. It is a crazy place - this marketplace, let me tell you. People bid there $500 for a $5,000 dollar project. It makes me think how can I…
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Pricing of Products
Pricing of products is as much science as it is an art. Generally there are 2 types of products - commodity and more or less unique. Apparel is more unique unless you are selling known brand who's same products you can find at many other retailers. Definition of commodity is that same product is available…
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Amazon or Shopify?
My friends starting in eCommerce often wonder whether they should start on a marketplace like Amazon or they should open their own independent store on Shopify or other such platform. This is not an easy question to answer though but I'll try. Main reason I often hear why Amazon is better than an independent store…
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