Category Archives: E-Commerce 101

Subscription eCommerce

The CEO of Carthook, a popular Shopify plugin that enables stores to offer upsells at checkout, previously ran an online store business. He famously stated, “If I were starting my online store again, I would insist with my partners that we sell everything as a subscription.” Subscriptions provide many advantages: a steady revenue stream, reduced…
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Amazon or Shopify?

My friends starting in eCommerce often wonder whether they should start on a marketplace like Amazon or they should open their own independent store on Shopify or other such platform. This is not an easy question to answer though but I'll try. Main reason I often hear why Amazon is better than an independent store…
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Mobile Website or an App?

Mobile presence is a must because close to 60% of all people use their mobile devices to shop. If you are in the process of making a new store you can use a responsive template that will automatically give your store the right look and feel on all types of devices. Mobile website should be always the…
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