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Retaining Subscribers

Retaining Subscribers
Retaining customers is unique to subscription stores. While driving traffic to a store and converting visitors into buyers is common for all online businesses, retention is an additional aspect that subscription stores must focus on to fully realize their potential. Customers churn for various reasons, and it is the seller's responsibility to try to prevent…
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Newest, Stores, Subscriptions
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AI for eCommerce

AI for eCommerce
We often hear about the revolutionary new AI technologies that will transform our lives in the future. But what does this mean for your subscription store today? Without delving into the complexities of machine learning, deep learning, and other AI technologies — topics you can explore elsewhere — let’s look at some practical applications. **Customer…
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Analytics, Artificial Intelligence, Conversion, Mobile, Newest, Order Management, Payments, Technology, Usability / UX
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Subscription eCommerce

Subscription eCommerce
The CEO of Carthook, a popular Shopify plugin that enables stores to offer upsells at checkout, previously ran an online store business. He famously stated, “If I were starting my online store again, I would insist with my partners that we sell everything as a subscription.” Subscriptions provide many advantages: a steady revenue stream, reduced…
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Conversion, E-Commerce 101, Newest, Stores
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Amazon or Shopify?

Amazon or Shopify?
My friends starting in eCommerce often wonder whether they should start on a marketplace like Amazon or they should open their own independent store on Shopify or other such platform. This is not an easy question to answer though but I'll try. Main reason I often hear why Amazon is better than an independent store…
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E-Commerce 101, Newest
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