CEO of Carthook, a popular Shopify plugin that provides ability for store to offer upsells in checkout, has before starting this company ran an online store business for which he famously said “If I was starting my online store again, I would insist with my partners that we sell everything as a subscription”. Subscriptions provide…
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What’s this conversion anyway?
Most people new to eCommerce think that traffic is everything. They spend most of their time pursuing various sources of traffic but they ignore the conversion on the store. They put together a store of amateur looks, don't care about the best practices and conventions or what buyers expect and respond to - because they…
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15 Steps to Better Conversion
It is an uneasy feeling when many people come to your online store and then leave w/o buying anything. Some percents are expected but others can be helped with. To better understand what makes too many visitors leave your site w/o buying, I compiled a list of factors that you can check against and see…
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Should I Allow Buyers to Return Products They Bought?
Whatever you do, don’t make it more complicated for buyers than it needs to be to return products they bought. First, decide whether returns are an option at all. A lower price on products and a strong guarantee that products will arrive as described are required if you don’t allow any returns, or the return…
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