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Retain and Winback Subscribers

Retain and Winback Subscribers
Retaining customers is unique to subscription stores. While driving traffic to a store and converting visitors into buyers is common for all online businesses, retention is an additional aspect that subscription stores must focus on to fully realize their potential. Customers churn for various reasons, and it is the seller's responsibility to try to prevent…
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Newest, Stores, Subscriptions
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AI in eCommerce

AI in eCommerce
We often hear about the revolutionary new AI technologies that will transform our lives in the future. But what does this mean for your subscription store today? Without delving into the complexities of machine learning, deep learning, and other AI technologies — topics you can explore elsewhere — let’s look at some practical applications. **Customer…
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Analytics, Artificial Intelligence, Conversion, Mobile, Newest, Order Management, Payments, Technology, Usability / UX
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Subscription eCommerce

CEO of Carthook, a popular Shopify plugin that provides ability for store to offer upsells in checkout, has before starting this company ran an online store business for which he famously said “If I was starting my online store again, I would insist with my partners that we sell everything as a subscription”. Subscriptions provide…
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Conversion, E-Commerce 101, Newest, Stores
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Price vs. Value

Every day I go on some online marketplace where I bid on projects. This is one my marketing activities that complements my reaching out to prospects directly. It is a crazy place - this marketplace, let me tell you. People bid there $500 for a $5,000 dollar project. It makes me think how can I…
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Marketing
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