Category Archives: Marketing

Price vs. Value

Every day I go on some online marketplace where I bid on projects. This is one my marketing activities that complements my reaching out to prospects directly. It is a crazy place - this marketplace, let me tell you. People bid there $500 for a $5,000 dollar project. It makes me think how can I…
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Pricing of Products

Pricing of products is as much science as it is an art. Generally there are 2 types of products - commodity and more or less unique. Apparel is more unique unless you are selling known brand who's same products you can find at many other retailers. Definition of commodity is that same product is available…
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