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Pricing of Products

Pricing of Products
Pricing of products is as much science as it is an art. Generally there are 2 types of products - commodity and more or less unique. Apparel is more unique unless you are selling known brand who's same products you can find at many other retailers. Definition of commodity is that same product is available…
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Marketing
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Amazon or Shopify?

Amazon or Shopify?
My friends starting in eCommerce often wonder whether they should start on a marketplace like Amazon or they should open their own independent store on Shopify or other such platform. This is not an easy question to answer though but I'll try. Main reason I often hear why Amazon is better than an independent store…
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E-Commerce 101, Newest
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Good traffic, No sales!

Good traffic, No sales!
There is a sizable group of new online store owners who struggle to get their sales of the ground.I looked at hundreds of websites and they mostly have these issues in common: 1. Amateur graphic design. It takes skill and talent to make something look nice, balanced, and professional. Most of us can't even see…
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Conversion, Newest
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