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How Good Usability Increases Conversion.

Software usability, including online stores, is an aspect of design that has a profound effect on how users experience your store. Characteristics of good usability are attributes such as intuitive, easy to use, and natural. These desirable characteristics are achieved with position of buttons, use of color and font, design of navigation, hints, explanations, and…

April 26, 2017

Sven

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Conversion, Usability / UX

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15 Steps to Better Conversion

It is an uneasy feeling when many people come to your online store and then leave w/o buying anything. Some percents are expected but others can be helped with. To better understand what makes too many visitors leave your site w/o buying, I compiled a list of factors that you can check against and see…

April 6, 2017

Sven

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Conversion, E-Commerce 101, Mobile, Stores, Usability / UX

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Mobile Website or an App?

Mobile presence is a must because close to 60% of all people use their mobile devices to shop. If you are in the process of making a new store you can use a responsive template that will automatically give your store the right look and feel on all types of devices. Mobile website should be always the…

November 19, 2016

Sven

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E-Commerce 101, Mobile

apps, mobile

Should I Allow Buyers to Return Products They Bought?

Whatever you do, don’t make it more complicated for buyers than it needs to be to return products they bought. First, decide whether returns are an option at all. A lower price on products and a strong guarantee that products will arrive as described are required if you don’t allow any returns, or the return…

November 19, 2016

Sven

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E-Commerce 101, Order Management, Stores

orders, returns

How Good Usability Increases Conversion.

15 Steps to Better Conversion

Mobile Website or an App?

Should I Allow Buyers to Return Products They Bought?

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