Yearly Archives: 2017

Amazon or Shopify?

Amazon or Shopify?
My friends starting in eCommerce often wonder whether they should start on a marketplace like Amazon or they should open their own independent store on Shopify or other such platform. This is not an easy question to answer though but I'll try. Main reason I often hear why Amazon is better than an independent store…
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E-Commerce 101, Newest
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Good traffic, No sales!

Good traffic, No sales!
There is a sizable group of new online store owners who struggle to get their sales of the ground.I looked at hundreds of websites and they mostly have these issues in common: 1. Amateur graphic design. It takes skill and talent to make something look nice, balanced, and professional. Most of us can't even see…
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Conversion, Newest
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Store Checkout Problems in Numbers

Store Checkout Problems in Numbers
It is stated that as many 68% of store visitors who leave store w/o buying it at checkout. This is really bad because most of it is preventable. In this post I list most common reasons why people leave. Statistics are from a reputable study done by Baymard Institute in 2016. Reasons are listed in…
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Conversion, Usability / UX
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