CEO of Carthook, a popular Shopify plugin that provides ability for store to offer upsells in checkout, has before starting this company ran an online store business for which he famously said “If I was starting my online store again, I would insist with my partners that we sell everything as a subscription”. Subscriptions provide…
Read more
Good traffic, No sales!
There is a sizable group of new online store owners who struggle to get their sales of the ground.I looked at hundreds of websites and they mostly have these issues in common: 1. Amateur graphic design. It takes skill and talent to make something look nice, balanced, and professional. Most of us can't even see…
Read more
Store Checkout Problems in Numbers
It is stated that as many 68% of store visitors who leave store w/o buying it at checkout. This is really bad because most of it is preventable. In this post I list most common reasons why people leave. Statistics are from a reputable study done by Baymard Institute in 2016. Reasons are listed in…
Read more
How Good Usability Increases Conversion.
Software usability, including online stores, is an aspect of design that has a profound effect on how users experience your store. Characteristics of good usability are attributes such as intuitive, easy to use, and natural. These desirable characteristics are achieved with position of buttons, use of color and font, design of navigation, hints, explanations, and…
Read more
- 1
- 2