About: Sven

Recent Posts by Sven

Store Checkout Problems in Numbers

Store Checkout Problems in Numbers
It is stated that as many 68% of store visitors who leave store w/o buying it at checkout. This is really bad because most of it is preventable. In this post I list most common reasons why people leave. Statistics are from a reputable study done by Baymard Institute in 2016. Reasons are listed in…
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Conversion, Usability / UX
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How Good Usability Increases Conversion.

How Good Usability Increases Conversion.
Software usability, including online stores, is an aspect of design that has a profound effect on how users experience your store. Characteristics of good usability are attributes such as intuitive, easy to use, and natural. These desirable characteristics are achieved with position of buttons, use of color and font, design of navigation, hints, explanations, and…
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Conversion, Usability / UX
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Mobile Website or an App?

Mobile Website or an App?
Mobile presence is a must because close to 60% of all people use their mobile devices to shop. If you are in the process of making a new store you can use a responsive template that will automatically give your store the right look and feel on all types of devices. Mobile website should be always the…
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E-Commerce 101, Mobile
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