Category Archives: Conversion

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AI in eCommerce

AI in eCommerce
We often hear about the revolutionary new AI technologies that will transform our lives in the future. But what does this mean for your subscription store today? Without delving into the complexities of machine learning, deep learning, and other AI technologies — topics you can explore elsewhere — let’s look at some practical applications. **Customer…
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Analytics, Artificial Intelligence, Conversion, Mobile, Newest, Order Management, Payments, Technology, Usability / UX
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Subscription eCommerce

CEO of Carthook, a popular Shopify plugin that provides ability for store to offer upsells in checkout, has before starting this company ran an online store business for which he famously said “If I was starting my online store again, I would insist with my partners that we sell everything as a subscription”. Subscriptions provide…
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Conversion, E-Commerce 101, Newest, Stores
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Good traffic, No sales!

Good traffic, No sales!
There is a sizable group of new online store owners who struggle to get their sales of the ground.I looked at hundreds of websites and they mostly have these issues in common: 1. Amateur graphic design. It takes skill and talent to make something look nice, balanced, and professional. Most of us can't even see…
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Conversion, Newest
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Store Checkout Problems in Numbers

Store Checkout Problems in Numbers
It is stated that as many 68% of store visitors who leave store w/o buying it at checkout. This is really bad because most of it is preventable. In this post I list most common reasons why people leave. Statistics are from a reputable study done by Baymard Institute in 2016. Reasons are listed in…
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Conversion, Usability / UX
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