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Retaining Subscribers

Retaining Subscribers
Retaining customers is unique to subscription stores. While driving traffic to a store and converting visitors into buyers is common for all online businesses, retention is an additional aspect that subscription stores must focus on to fully realize their potential. Customers churn for various reasons, and it is the seller's responsibility to try to prevent…
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Newest, Stores, Subscriptions
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Subscription eCommerce

Subscription eCommerce
The CEO of Carthook, a popular Shopify plugin that enables stores to offer upsells at checkout, previously ran an online store business. He famously stated, “If I were starting my online store again, I would insist with my partners that we sell everything as a subscription.” Subscriptions provide many advantages: a steady revenue stream, reduced…
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Conversion, E-Commerce 101, Newest, Stores
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